GROW WITH HOPE
Where would visionary leaders be without hope?
At Hope Communications, we turn hopes into tangible goals and craft strategies for maximum positive impact. Whether you need a marketing and communications plan or help with a creative project or two, we listen carefully and bring our passion and expertise to bear — to shape your brand, share your story and position your business for sustainable growth.
The people behind Hope Communications have experience across a wide variety of businesses — from small start-ups to multi-national corporations — in the areas of marketing, communications, public relations, sales, content creation, web development and graphic design.
This breadth means we are well-equipped to guide, support and work right along side you to grow your business and make a positive impact.
The people behind Hope Communications have experience and expertise across a wide variety of businesses and functions — from small start-ups to multi-national corporations — in the areas of marketing, communications, public relations, sales, web development and graphic design.
This breadth means we are well-equipped to guide, support and work right along side you to grow your business and make a positive impact.
OUR SERVICES
Our approach is collaborative and strategic, efficient and effective. We offer the extra head, heart and hands you need to go the distance and succeed while remaining results-driven and budget-conscious every step of the way.
OUR EXPERTS
Hope Communications maintains a network of uniquely talented designers, writers and suppliers to fulfill client needs seamlessly under one roof.
Principal Consultant
For 20+ years Alison has been helping businesses grab the spotlight and succeed. As Executive Vice President of STOTT Pilates® for close to a decade, she was instrumental in helping to land the company on the Profit 100 list of fastest growing companies five years in a row. More recently Alison helped put MPOWERD®, a New York-based solar lighting start-up, on the map, and in 2019 launched a video on demand platform for Body Harmonics®, a fast growing Pilates & Movement company. For luxury fair trade carpet design firm, Creative Matters Inc., Alison continues to work with her colleague Lydia Stone to increase international awareness through strategic social media and communications. In her early career she worked for a New York-based PR firm and handled marketing and communications for large organizations across a variety of industries—from education to toys to finance. In addition to her strategic work, Alison is an accomplished brand manager, content creator and writer.
Alison started Hope Communications in 2007 to help visionary businesses succeed and make a positive impact. She thrives on collaborating with triple-bottom-line-focused entrepreneurs and business leaders to articulate their visions, lay the ground work for sustainable success, and share their stories far and wide. Alison has a BA in English and a certificate in Advertising Management. She is a lifelong health and fitness advocate (she completed her Body Harmonics Pilates Mat & Reformer diploma in 2018).
Consultant
With an MBA and over 20 years' experience, Helen has acquired a combination of sales, marketing and finance experience through leadership roles with major consumer packaged goods manufacturers including Unilever and Ocean Spray. She also worked as the Director of Education Services for an entrepreneurial health and fitness company to expand their education programs worldwide. Helen thrives on building businesses through the analysis, development and implementation of winning strategies and plans. She is an excellent motivator of people with proven ability to develop industry-leading customer management/sales capability. In sport, she has held positions as a coach and official at both the national and provincial levels, and is a member of the Islington Golf Club.
Consultant
After an early career with blue chip clients in public relations agencies, Lydia was one of the first managers hired by the LCBO to usher the world's largest retailer of beverage alcohol into the modern age. Responsible for launching many new communication tactics, she was the founding editor of the bilingual FOOD&DRINK magazine. Later Lydia entered the world of small business as co-owner of the in-school publishing firm MIR Communications where she was editor of several bilingual, direct distribution magazines. As content shifted online, so did Lydia, completing a diploma in multimedia digital web from Toronto Image Works in 2011. At Hope Communications, Lydia, who has a Bachelor of Arts, manages many of the writing and content development projects. Mother to two young urban women, Lydia is a social Argentine tango dancer and always on a quest for authentic Italian food.
OUR PROJECTS
Hope Communications oversaw the development of MPOWERD’s original website and created content for this B-Corp which is lighting up lives worldwide with its Luci® line of inflatable solar lanterns.
MPOWERD turned to us when it needed new packaging, collateral materials and representation at the annual Consumer Electronics Show.
Hope Communications oversaw public relations for MPOWERD preparing all of its media materials and landing the company front and centre on TV and in digital and print publications worldwide.
Hope Communications prepared multiple effective product sell sheets in support of MPOWERD’s aggressive mass market sales and marketing strategy.
When Body Harmonics needed a new, highly integrated website, it turned to Hope Communications to plan and manage the project, develop the content and launch the site.
After developing a strategic plan for Body Harmonics, we prepared the movement and health company’s brand guidelines, taglines, collateral material, press kit and ads.
We prepared a series of high-impact post cards for Body Harmonics – for direct mail campaigns and tradeshow leave-behinds.
For Creative Matters, Hope Communications prepared inspirational copy for its look books to helps its clients imagine the possibilities with custom designed handmade floor and wallcoverings.
When it came time to update their website, Creative Matters asked Hope Communications to come up with just the right words to describe their luxurious fair trade rugs and custom design services.
Creative Matters is always front and centre with the latest stories and images thanks to their beautiful subject matter and Hope Communications’ deft and timely social media and PR touch.
A simple, elegant and effective new website is what Credit Valley Psychotherapists was looking for and Hope Communications delivered – on time and on budget.
Alison Hope executive produced and wrote scripts and packaging copy for more than 40 DVDS while EVP, Marketing & Communications at STOTT PILATES.
Alison Hope developed STOTT PILATES’s original brand guidelines and produced multiple eye-catching brochures, catalogues and web promotions.
Jamey Fraser, one of Toronto’s most sought-after chefs and caterers, looked to Hope Communications to create a new brand identity, simple website, collateral pieces and unique packaging.
“Alison and her team have been invaluable to me and my team. We couldn’t have built our new website without their guidance and tireless efforts. ”
“Thanks to Alison and Lydia of Hope Communications, Creative Matters has been able to build a brand that is recognized and respected internationally. ”
“Alison and her team “get” working with entrepreneurs. They listen closely, respond quickly, execute with precision and are always mindful of budgetary constraints. ”
“James Catering has Alison and her team to thank for our professional and aesthetically pleasing website and brand identity. ”
